Reunited and it feels so… gooey. Not since 1999 has Bill Cosby publicly touched the handle of a Jell-O pudding pop. However it looks like 2010 will be the year that Cosby returns to the Illinois-based Kraft brand. Cosby himself will launch a 22-city tour in search of children with the hardiest giggle. The selected children will be featured with Cosby in a web series ad in the fashion of the classic show Kids Say the Darndest Things. The web series will be titled, “OBKB” and will be designed to make your heart melt… like a warm bowl of… Jell-O.
While it warms my heart to see a 72 year old man go back to work, I also ache to see some other familiar faces of the past return with their product endorsements. Here’s a few examples.
Throughout the 80s and 90s, Cocoon star Wilford Brimley appeared in ads for Quaker Oats. I can still hear him saying “It’s the right thing to do and the tasty way to do it” whenever I’m half asleep, reaching for that oatmeal box in the morning. In recent years, Liberty Medical has been his brand of choice in the endorsement world.
Three’s Company be damned, I thought Suzanne Somers was way hotter in the sitcom, Step By Step (which is also the name of a Japanese ska band). Perhaps my opinion may have been slightly skewed by the fact that this was around the time the Thighmaster was born. Somers graced televisions with her gams in the 90s, paving the way for informercials as we know them today.
The former Miami Dolphins Quarterback, Dan Marino appeared in ads for Isotoner Gloves in the 90s. He was even good humored enough to make light about the endorsement in the film Ace Ventura: Pet Detective. Marino has since tossed the glove endorsement deal in exchange for Papa John’s Pizza and Viagra. No, not in the same commercial.
Do you have a favorite spokesperson from the past?